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BRAND STORYTELLING

BRAND STORYTELLING

that favors place over product.

DESTINATION MARKETING

DESTINATION MARKETING

that uses social media to promote tourism.

VIRTUAL REALITY

VIRTUAL REALITY

that brings a town's story to life.

COMMUNITY IMMERSION

COMMUNITY IMMERSION

that gives our team first-hand insight.

INTEGRATED RESEARCH

INTEGRATED RESEARCH

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COMMUNITY BRANDING 

WVU Public Relations & Advertising Students: 

Want to join our BrandJRNY team in fall 2019?

We are looking for hard-working, passionate and talented students who seek experiences beyond the traditional classroom setting as a part of the new $250,000 AEP Foundation-funded Community Branding Initiative grant to expand BrandJRNY. In the BrandJRNY capstone experience, you will work in an agency-like setting to build relationships, research, plan and pitch an integrated community-branding plan and creative strategy for a small town in West Virginia.   

Pretty amazing opportunity, right? 

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Join a legacy of successful, community-based campaigns that have won multiple awards and received national attention. Check out past projects on this site, and click on the button below to learn more about applying for the fall 2019 STCM BrandJRNY capstone with Dr. Colistra.

Are you not quite ready to take your capstone course, but still would like to be a part of our BrandJRNY team? Sign up for the collaborative brand storytelling class to learn the skills to tell the visual stories of our next community through traditional mediums and emerging technologies. Click on the button below to learn more about applying for the fall 2019 STCM BrandJRNY capstone with Prof. Smith.

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