IN THE NEWS

March 4, 2020, The Point Pleasant Register

The City of Point Pleasant and the BrandJRNY organization held a brand launch at the board of education on Tuesday night to present the new logo, slogan and other materials for the city. 

February 27, 2020, WVU Today

West Virginia University Reed College of Media's BrandJRNY will launch a new brand for Point Pleasant, including a logo, slogan, promotional materials and creative and advertising plans.

February 25, 2020, Point Pleasant Register

The city and BrandJRNY will be hosting the Point Pleasant Brand Launch on Tuesday, March 3 at 6 p.m. at the Mason County Board of Education office. The event will include cake, refreshments, prices and activities for children. Shepard said the first 100 people to arrive at the launch will receive a free t-shirt with Point Pleasant’s new logo.

October 30, 2019, Point Pleasant Register

Local high school students and West Virginia University’s BrandJRNY team will be joining together to host two upcoming events in November.

October 1, 2019, Point Pleasant Register

 Community members will have the opportunity to discuss Point Pleasant’s future and branding plan this week at two community roundtable events concerning the BrandJRNY initiative.

September 11, 2019, The Herald Dispatch

The West Virginia University Reed College of Media will partner with the town of Point Pleasant, West Virginia, for BrandJRNY, a project that aims to revitalize communities in the Mountain State through customized branding plans that promote tourism and economic development.

September 9, 2019, Point Pleasant Register

This Thursday evening, the Point Pleasant Branding Community Kickoff event will take place giving the community an introduction to the BrandJRNY project as well as engaging them through a community visioning workshop that will serve as their first opportunity to provide insights into their vision for the town’s future brand.

September 3, 2019, WV News

An initiative by WVU Reed College of Media to boost tourism in the Mountain State’s smaller communities will soon be embarking on its next project.

September 3, 2019, Point Pleasant Register

The West Virginia University Reed College of Media has announced Point Pleasant as the next partner for BrandJRNY, a project that aims to revitalize communities in the Mountain State through customized branding plans that promote tourism and economic development.

September 2, 2019, WV Explorer

Rich in lore and history, Point Pleasant, West Virginia, has been chosen as the recipient of a branding project by West Virginia University designed to promote tourism and economic development.

August 28, 2019, WVU Today

The West Virginia University Reed College of Media has announced Point Pleasant, West Virginia, as the next partner for BrandJRNY, a project that aims to revitalize communities in the Mountain State through customized branding plans that promote tourism and economic development.

June 27, 2019, WVU Reed College of Media

West Virginia University Reed College of Media faculty members and students received several honors at this year’s Public Relations Society of America West Virginia Chapter Awards Gala.

June 24, 2019, The State Journal

The Public Relations Society of America West Virginia recently celebrated the work and accomplishments of the Mountain State’s marketing and media professionals during its Crystal Awards Gala at Milan Puskar Stadium.

March 6, 2019, The Independent Herald

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After seven months of extensive work and research, the members of West Virginia University Reed College of Media's community branding initiative, BrandJRNY, unveiled its handiwork at a ceremony at Pineville Elementary School's gymnasium-cafeteria.

February 26, 2019, WVNS 59

Local residents, business owners, and children gathered at Pineville Elementary School to witness the final work that will be shared with the world about their community. It is a marketing campaign made specifically for Pineville; created by students and Dr. Rita Colistra from the WVU Community Branding Initiative team, BrandJRNY.

February 26, 2019, The Register Herald

Designed to capture Pineville's small town atmosphere, historic features, available outdoor adventures, community spirit, along with the stories of its people and its heart, the new town brand, logo and slogan were unveiled during ceremonies Tuesday evening.

October 17, 2018, The Independent Herald

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With its community round tables concluded, BrandJRNY is entering the next phase of its rebranding initiative in Pineville. 

October 3, 2018, The Independent Herald

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Nothing like getting a little up close and personal to get a group acclimated. Members of the faculty and student-led West Virginia University's Reed College of Media's BrandJRNY team were in Pineville last week as part of their newest community branding initiative.

October 3, 2018, Wyoming County Report

West Virginia University students held two roundtable discussions last week as part of their new "branding" project for the small town.

September 25, 2018, WVNS 59

For the Wyoming County seat, a new look has not been centering around a building, a business, or even a makeshift garden to breathe fresh life into their city. Rather, it is a new campaign to rebrand Pineville, thanks to a grant from the American Electric Power Foundation. 

September 25, 2018, WVVA

WVVA sits down with BrandJRNY team to speak about Community Roundtables in Pineville.

September 19, 2018, The Independent Herald

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The town of Pineville has been branded. Literally. The West Virginia University Reed College of Media announced last week it is launching the next phase in its community branding initiative naming Pineville its newest partner.

September 11, 2018, WVU Today

Kickoff event for Pineville, the latest community for BrandJRNY, a West Virginia University Reed College of Media community branding initiative

September 3, 2018, WVVA

West Virginia University faculty and students will be working closely with the town of Pineville in the coming months.

August 28, 2018, WVU Today

The West Virginia University Reed College of Media is launching the next phase of its community branding initiative with the naming of Pineville as its latest community partner.

Pineville named WVU community branding partner

August 28, 2018, The Register Herald

Pineville has been chosen as the West Virginia University Reed College of Media's next community branding partner.

February 13, 2018, AJR News Network

A group of students from the WVU Reed College of Media will soon be working with communities in southern WV to help them define, brand and market their small towns.  Dr. Rita Colistra, Associate Professor of Strategic Communications in the Reed College of Media explains how the branding initiative will take shape.

January 18, 2018, WVU Today

The Reed College of Media at West Virginia University received a $250,000 grant from the AEP Foundation to expand community branding efforts.  Strategic communications faculty and capstone students will work with residents and key stakeholders to create customized branding plans.

June 7, 2016, Mountain Statesman

WVU President Gordon Gee visits Grafton, W.Va., to learn about the WVU Reed College of Media's Benedum-funded Community Branding Initiative. "The reason I’m here is to learn what we are doing,” Gee said. “It’s better for me to see what we’re doing, and get a feel for how we’re impacting communities."

June 6, 2016, WBOY

Break out your bow ties! WVU President Gordon Gee met with members of the RF Branding Group, All Aboard Grafton, and Grafton residents to learn about the community branding project in Grafton, W.Va.

May 6, 2016, WBOY

The RF Branding Group, a group of strategic communications students from the WVU Reed College of Media, unveils its image for the City of Grafton, W.Va. Chief Brand Manager, Korey Hernandez, describes the town's new website and the team's plan to host a brand launch event.

February 18, 2016, WBOY

Strategic communications students discuss #BrandGrafton, a community branding project at the WVU Reed College of Media. Some of their objectives include increasing youth involvement, promoting local events and using social media to extend Grafton's reach. 

February 17, 2016, WBOY

Introducing the Media Innovation Center, an expansion of the WVU Reed College of Media. Students and faculty showcased projects in an open house celebration, including a Community Branding Initiative. 

December 4, 2015, Williamson Daily News

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A feature article written by #BrandMatewan's Tyler Clendenin. He tells the story of Vera Kay Hankins, a local artist in Matewan, W.Va.

November 21, 2015, Williamson Daily News

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A team of strategic communications students from West Virginia University hosted a Facebook for Small Businesses Training Workshop in Matewan, W.Va. Social Media Strategist Lindsey Betz says they aimed to help businesses engage with customers.

October 1, 2015, The State Journal

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The West Virginia State Journal describes Matewan, W.Va., and efforts to brand the community by WVU strategic communication capstone students

September 30, 2015, Williamson Daily News

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West Virginia University strategic communications students coordinated a roundtable discussion withthe Matewan Community Branding Committee and other town stakeholders regarding Matewan's future. Topics included gauging perceptions of the town and improving tourism and economic development.

September 15, 2015, WBOY

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Time to put skills to the test! A group of West Virginia University students are set to launch a branding project in the community of Matewan, W.Va. WBOY reporter Nick Ferrell covered the meeting between branding expert Matthew Sutton and Dr. Rita Colistra's capstone team. 

January 27, 2015, WVU Today

The Reed College of Media at West Virginia University received a $130,000 grant from the Claude Worthington Benedum foundation to launch a community branding initiative.  Strategic communications faculty and capstone students will work with three West Virginia communities (Matewan, Grafton and Whitesville) as a part of the initiative. 

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Housed at the WVU Media Innovation Center, BrandJRNY is a community branding initiative that is a grant-funded collaboration between the American Electric Power Foundation and WVU Reed College of Media.

The Initiative was previously funded by the Claude Worthington Benedum Foundation for our three pilot projects.

Original website designed by Mariah Elliott, under the direction of PI and Director Dr. Rita Colistra.

Photos and content may not be used without written permission by contacting brandjrny@gmail.com.

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