The West Virginia University Reed College of Media will partner with the town of Point Pleasant, West Virginia, for BrandJRNY, a project that aims to revitalize communities in the Mountain State through customized branding plans that promote tourism and economic development.
This Thursday evening, the Point Pleasant Branding Community Kickoff event will take place giving the community an introduction to the BrandJRNY project as well as engaging them through a community visioning workshop that will serve as their first opportunity to provide insights into their vision for the town’s future brand.
The West Virginia University Reed College of Media has announced Point Pleasant as the next partner for BrandJRNY, a project that aims to revitalize communities in the Mountain State through customized branding plans that promote tourism and economic development.
The West Virginia University Reed College of Media has announced Point Pleasant, West Virginia, as the next partner for BrandJRNY, a project that aims to revitalize communities in the Mountain State through customized branding plans that promote tourism and economic development.
After seven months of extensive work and research, the members of West Virginia University Reed College of Media's community branding initiative, BrandJRNY, unveiled its handiwork at a ceremony at Pineville Elementary School's gymnasium-cafeteria.
Local residents, business owners, and children gathered at Pineville Elementary School to witness the final work that will be shared with the world about their community. It is a marketing campaign made specifically for Pineville; created by students and Dr. Rita Colistra from the WVU Community Branding Initiative team, BrandJRNY.
Designed to capture Pineville's small town atmosphere, historic features, available outdoor adventures, community spirit, along with the stories of its people and its heart, the new town brand, logo and slogan were unveiled during ceremonies Tuesday evening.
Nothing like getting a little up close and personal to get a group acclimated. Members of the faculty and student-led West Virginia University's Reed College of Media's BrandJRNY team were in Pineville last week as part of their newest community branding initiative.
For the Wyoming County seat, a new look has not been centering around a building, a business, or even a makeshift garden to breathe fresh life into their city. Rather, it is a new campaign to rebrand Pineville, thanks to a grant from the American Electric Power Foundation.
The town of Pineville has been branded. Literally. The West Virginia University Reed College of Media announced last week it is launching the next phase in its community branding initiative naming Pineville its newest partner.
A group of students from the WVU Reed College of Media will soon be working with communities in southern WV to help them define, brand and market their small towns. Dr. Rita Colistra, Associate Professor of Strategic Communications in the Reed College of Media explains how the branding initiative will take shape.
The Reed College of Media at West Virginia University received a $250,000 grant from the AEP Foundation to expand community branding efforts. Strategic communications faculty and capstone students will work with residents and key stakeholders to create customized branding plans.
WVU President Gordon Gee visits Grafton, W.Va., to learn about the WVU Reed College of Media's Benedum-funded Community Branding Initiative. "The reason I’m here is to learn what we are doing,” Gee said. “It’s better for me to see what we’re doing, and get a feel for how we’re impacting communities."
The RF Branding Group, a group of strategic communications students from the WVU Reed College of Media, unveils its image for the City of Grafton, W.Va. Chief Brand Manager, Korey Hernandez, describes the town's new website and the team's plan to host a brand launch event.
Strategic communications students discuss #BrandGrafton, a community branding project at the WVU Reed College of Media. Some of their objectives include increasing youth involvement, promoting local events and using social media to extend Grafton's reach.
A team of strategic communications students from West Virginia University hosted a Facebook for Small Businesses Training Workshop in Matewan, W.Va. Social Media Strategist Lindsey Betz says they aimed to help businesses engage with customers.
West Virginia University strategic communications students coordinated a roundtable discussion withthe Matewan Community Branding Committee and other town stakeholders regarding Matewan's future. Topics included gauging perceptions of the town and improving tourism and economic development.
Time to put skills to the test! A group of West Virginia University students are set to launch a branding project in the community of Matewan, W.Va. WBOY reporter Nick Ferrell covered the meeting between branding expert Matthew Sutton and Dr. Rita Colistra's capstone team.
The Reed College of Media at West Virginia University received a $130,000 grant from the Claude Worthington Benedum foundation to launch a community branding initiative. Strategic communications faculty and capstone students will work with three West Virginia communities (Matewan, Grafton and Whitesville) as a part of the initiative.